Augmented World Expo

IdentityAugmented World Expo is an expo that brings professionals, industry leaders, and anyone interested together to learn, play, and grow together. 

The new system embodies the brand's mission of bringing inclusivity and education into the emerging augmented technology scene through a celebratory, engaging, and welcoming design style. 
Special thank you: Gerardo Herrera







The new logo’s circular form represents lenses, new perception, and community.



Event Interior + Applications:




The website opens up the floor to the new possibilities of Augmented texchnology.

 “AR is for kids!”

A special line of collateral focused on kids

Brand Guideline Book, utilizing the motif of lenses with the half page dividers.




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