AWE
2022
Identity
Augmented World Expo is an expo that brings professionals, industry leaders, and anyone interested together to learn, play, and grow together.
The new system embodies the brand's mission of bringing inclusivity and education into the emerging augmented technology scene through a celebratory, engaging, and welcoming design style.
The new logo’s circular form represents lenses, new perception, and community.
The color palette is lively, energizing, and bold to set the tone for the potential of new virtual technology.
The type system utilizes a variety of display faces, bringing energetic spirit into the system.
The website opens up the floor to the new possibilities of Augmented texchnology.
A special line of collateral focused on kids, because “AR is for kids!”
Brand Guideline Book, utilizing the motif of lenses with the half page dividers.
Special Thank You To:
Gerardo Herrera