Elliana Lee

Works

The Kitchen, Live! From the Archive, Beyond Baroque, Town Square, Ottimo, I’m In NY!, Source Material

Playground

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Town Square



 Packaging, Identity, Installation
Recognition: Pentawards Gold Town Square is a project that reimagines Walmart’s private label, Great Value as a sustainable yet affordable and convenient brand.

The new identity starts a dialogue about sustainability, creates a lively, educational environment, and establishes itself as a lifestyle, beyond just the products.Special thank you: Jessica Deseo, Javier Palorames, Andrew Gibbs, Miles Mazzie





The wordmark and logoform for Town Square represents an aerial view of a town square, and depict botanical elements like flowers and produce, to instill a wholesome quality to the brand. 

The logo as a whole is made up of smaller, individual modules that come together to create something larger, which reflects the importance of community.

Trade Show Installation:

At a trade show, the packaging can be displayed on structures that respond to the viewer’s interactions. Information like the sustainability of the packaging is displayed.



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