Beyond Baroque
Identity, Generative Design
Beyond Baroque is a literary arts center in Venice, Los Angeles, dedicated to bridging writers, artists, and thinkers of all backgrounds, and fostering a space dedicated to discovering the possibilities of language.
The mission for this rebrand comes from the organization’s role in reaching emerging artists and writers — revitalizing their presence while maintaining their roots in history.Special thank you: Stephen Serrato, Ali Torbati
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The new website highlights each of the many spaces, and what events happen in each space. It also serves as a hub for their bookstore.
Considering that Beyond Baroque is a nonprofit, I built a tool that allows any worker to create a graphic by inputting information like the name of the event, description, date, time, and color of the different assets.
The graphic maintains the same visual language as the posters and other designs in the brand, making design accessible to all those that work for the organization.