All Projects
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Experience
Designer @Source Material
Digital Design Intern @2x4 NY
Graphic Design Intern @Base NY
Freelance Designer @10 Summers
Brand Design Intern @LA28
Teaching Assistant @ArtCenter
Student Designer @Little Steidl
page count: 350 pages
production: smyth sewn binding & pantone spot color
vellum insert sheet
The 3rd chapter challenges colonial cartography by centering Indigenous mapping traditions rooted in memory, culture, and relational knowledge of the land.
Through personal collections—from Instagram feeds to photos of mundane objects—the 4th chapter examines how individual memories shape collective portraits of the city.
Investigating theories of simulation and representation, the last chapter considers how Los Angeles blurs the line between constructed image and lived reality, with iconic signs like the Hollywood and Beverly Hills signs standing in as symbols for entire places.
The silver background mimics a continuous digital surface that connects chapters like open windows on a desktop. It represents the interfaces we use to view and interpret the city: maps, browsers, screenshots.
The Kitchen
+ visual identity + creative coding
The Kitchen is an experimental art space in New York. It has evolved with and for artists over the years into a gallery space centering emerging avant-garde artists in a collaborative environment.
Inspired by its mission to empower the audience in thinking about what it means the shape the future of art, the new identity system challenges the role of the viewer as an active participant in the creation of art through dynamic viewership.
Live! From the Archive
+ visual identity + creative coding
+ interactive installation
Live! From the Archives is a hypothetical month-long annual event that facilitates dialogue between historical founding artists of The Kitchen and contemporary curators, artists, and critics.
The identity for this event is flexible and constantly in flux, symbolizing the constant emergence and growth of the definition of art.
viewpoints
+ publicationviewpoints is a visual and critical investigation of how Los Angeles has been represented, docu-mented, and understood throughout time. Bridging physical maps, digital tools like Google Maps, historical archives, and personal collections, the book explores how different forms of media shape our perception of place.
Rather than aiming to capture a singular truth, viewpoints documents how representations, from social media posts, to satellite maps, construct various memories of the city. In this way, documentation becomes an active, interpretive process, not only recording but reshaping a landscape.
I’m in NY
+ publication design + photography
“I’m in NY” is a self-driven project documenting my life and observations in New York during the summer of 2024, created during my time at Base NYC.
This publication captures my experiences through stream-of-consciousness passages, personal photographs, and memoirs of places I visited. Structured as a single collection, it unfolds in three parts: 1.Stories, 2.Dishes, and 3.Artifacts.
special thank you: Carlos Bocai, Base NY
Beyond Baroque
+ visual identity system
+ illustration
Beyond Baroque is a literary arts center in Venice, Los Angeles, dedicated to bridging writers, artists, and thinkers of all backgrounds, and fostering a space dedicated to discovering the possibilities of language.
The mission for this rebrand comes from the organization’s role in reaching emerging artists and writers—revitalizing their presence while maintaining their roots in history.
Ottimo
+ font design
Ottimo is a contemporary font family inspired by warmth and familiarity. The family consists of four weights: regular, medium, bold, and jumbo.
Though Ottimo has extremely fun characteristics, it does not lose legibility or robustness. With rounded curves and contrast that gets increasingly dynamic with the heavier weights, Ottimo flexes four different weights with joy!
Source Material Issue 07:
Love
Source Material, SM, is a student-led publication supported by the ArtCenter Writing Center. Created by and for students, SM is dedicated to publishing work that celebrates multi-disciplinary collaboration and challenges traditional, institutionalized design.
+ publication design
+ installation
Love excites us, strengthens us, supports us in times of need, and brings us together. In this issue, we feature diverse accounts of love from our contributing students and alumni. From stories of their first love and crushes to spicy romance, these stories add up to what love means in each and every one of us.
Team - Elliana Lee, Ruby Kim, Jamie Kim, Genie Wu, Nick Rheem, Matt Demas
Source Material Issue 06: Amends
Source Material, SM, is a student-led publication supported by the ArtCenter Writing Center. Created by and for students, SM is dedicated to publishing work that celebrates multi-disciplinary collaboration and challenges traditional, institutionalized design.
+ publication design
+ installation
The interconnectedness of humans have long since proven the necessity of disrupting, confronting, and reconciling the flux of relationships. Through Issue 06: Amends, Source Material invites you to unravel the diverse ways in which students and alumni navigate the thread of making amends — with themselves, with others, and with the world.
Team - Elliana Lee, Sean Nagao, Ruby Kim, Aldon Chen
Source Material Issue 08: Frames
Source Material, SM, is a student-led publication supported by the ArtCenter Writing Center. Created by and for students, SM is dedicated to publishing work that celebrates multi-disciplinary collaboration and challenges traditional, institutionalized design.
+ publication design
+ installation
In Issue 08: Frames, we asked students and alumni to explore the myriad ways we document and remember our lived experiences. We each capture moments we want to hold onto, and how we choose to frame these memories influences how we recall them in the future.
Team - Elliana Lee, Ruby Kim, Jamie Kim, Genie Wu, Nick Rheem, Matt Demas, Hui Kwon, Vy Huynh
Source Material Issue 05: Ways of Mapping
Source Material, SM, is a student-led publication supported by the ArtCenter Writing Center. Created by and for students, SM is dedicated to publishing work that celebrates multi-disciplinary collaboration and challenges traditional, institutionalized design.
+ publication design
+ installation
For Issue 05: Ways of Mapping, Source Material collaborated with ArtCenter students and alumni to explore and examine how maps have influenced and continue to influence the way we witness the world around us. The publication stands as a document and a celebration of nuance and individual subjectivity, inviting new modes of cartography that emphasize each person's singular experience of the world.
Team - Elliana Lee, Sean Nagao, Ruby Kim, Aldon Chen, Nick Rheem, Rebecca Brown
Town Square
+ visual identity
+ packaging design
Town Square reimagines Walmart’s private label, Great Value as a sustainable yet affordable and convenient brand, focusing on pantry essentials from the line.
The new identity starts a dialogue about sustainability, creates a lively, educational environment, and establishes itself as a lifestyle, beyond just the products.