Town Square


+ visual identity
+ packaging design
Town Square reimagines Walmart’s private label, Great Value as a sustainable yet affordable and convenient brand, focusing on pantry essentials from the line. The new identity starts a dialogue about sustainability, creates a lively, educational environment, and establishes itself as a lifestyle, beyond just the products.




The logo for Town Square represents an aerial view of a town square, and depict botanical elements like flowers and produce, to instill a wholesome quality to the brand.

Modular icons provide flexibility within the system to depict foods and products 

Final Renders of products feature a new packaging structure and visual system for each pantry staple product.







At a trade show, the packaging can be displayed on structures that respond to the viewer’s interactions. Information like the sustainability of the packaging is displayed.