Town Square
+ visual identity
+ packaging design
Town Square reimagines Walmart’s private label, Great Value as a sustainable yet affordable and convenient brand, focusing on pantry essentials from the line. The new identity starts a dialogue about sustainability, creates a lively, educational environment, and establishes itself as a lifestyle, beyond just the products.
The logo for Town Square represents an aerial view of a town square, and depict botanical elements like flowers and produce, to instill a wholesome quality to the brand.
At a trade show, the packaging can be displayed on structures that respond to the viewer’s interactions. Information like the sustainability of the packaging is displayed.